Monday, 21 October 2013

MUVATTUPUZHA: ATTAINING GLOBAL ATTRACTION


When products and services of an establishment start satisfying more and more customers widely, it is quite natural to enquire more about  its ‘whereabouts’ and as to ‘how to get there?’. ‘Hard contacts’ are preferred to ‘soft contacts’ by majority of inquisitive people – website visits and actual visits to institutions can make a world of a difference.

‘Some are born great, some acquire greatness, and on some greatness is thrust upon – it is usually said about people. But have you wondered as to how a place gains recognition? Often a place attains fame and acclaim because of its spectacular contributions and services to society at large; whether it is from an institution, a company or a factory that eventually brands its products.

Here is a humble attempt to present before the discerning reader a sketchy, yet welcome picture of Muvattupuzha. Beginning from an unrecorded past, quoting a couple of mythological notes and mysterious turn of events from ‘history’ might shed further light. The intent is to cover the eons past that would result in an experience that showcases the grandiosity of Muvattupuzha, which is developing today at the pace of a metropolis.
To briefly reflect on mythology, Parasuraman (Lord Rama with the Axe) was pleased to provide a settlement for Brahmins, the Priestly and Upper caste, by creating the holy land of Kerala from the waters, by throwing his divine weapon – the Axe, across the Arabian Sea.

The Brahmin community settled here and flourished. They were followed by the Kingdom of Perumals. The last Perumal decentralized the Kingdom by dividing it into the three Kingdoms of Kozhikode, Kochi and Venad. Marthanda Varma, the mighty King of Venad, conquered the smaller Kingdoms of Vadakkumkur and Thekkumkur, thus establishing the strong Kingdom of Travancore (Thiruvithamkur). Muvattupuzha was then a part of Vadakkumkur.

The legendary King Mahabali’s rule is commemorated in Kerala as the widely observed colorful festival of Onam – an occasion that is honored by every Keralite no matter where they reside – a rule so exemplary that even the residents of Muvattupuzha celebrate it with immense gaiety and values of brotherhood, love and tolerance.

Historically, Muvattupuzha has held a very prominent place as a business hub and as the “gateway town” to the high ranges of Kerala. A variety of spices like pepper, cardamom, ginger etc. from Idukki and cash produce like rubber and coffee from the near-by and far-away regions reached Muvattupuzha market turning it into a vibrant commercial center, even before the bridges of Muvattupuzha and Neriyamangalam were built. The Muvattupuzha Bridge, the first concrete bridge in Asia, celebrates its centenary this year. This in itself is proof of the authenticity of the second-to-none rank of this bustling, yet serene town.

Country boats and barges were the only means of travel and transportation then. For the inhabitants of the high ranges and valleys on the banks of the three rivers – Kaliyar, Kothamangalam and Thodupuzha, Muvattupuzha was both an important town and transit port. It had direct waterways connecting Alleppey and Kochi, the bigger trading hubs of Kerala, which further opened to even foreign lands in Europe and the Arab world!

25 years of meaningful existence of Dentcare Dental Lab at Muvattupuzha, has turned it into a destination sought after by thousands today. An ever growing network of thousands of customers and consumers are directly connected to the lab, apart from the hundreds of dignitaries from around the world that belong to the dental fraternity and outside, who visit it annually.

Dentcare Dental Lab is attracting global attention in the field of dentistry,   turning Muvattupuzha into a mecca of the prosthetic empire with its branded products. The company is the first Indian Dental lab to receive ISO 13485: 2003 for its facilities and CE marking for its products that achieve international standard in their production and finish.

Millions of satisfied patients and tens of thousands of dentists all over India and abroad are satisfied Dentcare Customers who have noted Muvattupuzha in Kerala as a dental destination that can make a difference. This has added value to the geographical location of Muvattupuzha as a prosthetic hub which is home to the largest state-of-the-art Dental Lab in Asia.

Visitors from abroad can easily find their way to Muvattupuzha by utilizing the well connected transit point in the Cochin International Airport (Nedumbassery) from where an hour long drive by road will bring them to Dentcare.

The natives (including those from other Indian states and even Keralites at times) find it really hard to locate Muvattupuzha (if for the first time) and even more so to pronounce it - Muvattupuzha (Phonetic symbols of MU-VA-TTU-PUZ-HA).

The following lines are meant to clarify many a doubt of such first-time visitors to Muvattupuzha.

The southernmost state of Kerala in India, affectionately termed God’s own country, can be geographically      divided into three regions: coastal, midland and the highland. The coastal area is more vastly spread than the other two and the MC Road passing through its full length from north to south touches all districts of Kerala except three of the high range region.

Muvattupuzha municipal town is included in the midland region of Ernakulam district, although it is only 30 kilometers away from the Arabian seacoast. A newcomer to Kerala might miss Muvattupuzha town during the process of visiting famous hill resorts of the state like Munnar, Thekkady or Sabarimala, which do not touch Muvattupuzha.  
Muvattupuzha is easily approachable from all directions – east, west, north and south. 


The nearest aerodrome, Cochin International Airport (Nedumbassery) is only 30 Kilometers away. The Ernakulam and Aluva Railway Stations are almost at a similar distance, Aluva being the nearest from Muvattupuzha municipal town where the head quarters of Dentcare Dental Lab Pvt. Ltd. functions. Less than an hour by road would cover the 30 plus Kilometers to the international airport and railways stations. Connection by air or rail can be managed any time without advance booking (international airline seats need to be booked in advance). Those who require a longer stay at Muvattupuzha for business or healthcare can avail accommodation in hotels of various standards and rates of their choice.

The locals, although of various religious sects and beliefs, maintain a respectable tolerance for each other without any party or communal rivalry. Hindu, Christian and Muslim places of worships are seen together at many locations in Muvattupuzha, sharing mutual respect.

Those who are planning a visit to the Dentcare lab on the way to some tourist centers (Munnar, Thekkady, Sabarimala, Ponmudi, Kanyakumari to mention a few) or vice versa can easily schedule their travel by air, road or rail in advance. For further details and clarifications, you can visit www.dentcaredental.com / www.facebook.com/dentcare or contact 0485 2832112, 2836113

As there are no large industrial units or factories at Muvattupuzha, the pollution free atmosphere adds to a safe and refreshing lifestyle.

A sightseeing cum boating cruise over the expanse of the serenely flowing three rivers that surround the town centre at Muvattupuzha (its name etymologically means the place where  the three rivers converge) would be possible in the near future (Kerala Tourism Development Corporation aided project for it is already on the anvil)

This added attraction would certainly stop more and more tourists at Muvattupuzha. Besides this, its present municipal park is eye-catching and is a rare combination of a coastal-mid-highland stretch of land making it a miniature Kerala in itself, which stoops to be kissed by the lingering lover, the Thodupuzha River.

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